From real estate to habitat management, the Hayden family is all about the great outdoors.
Thirty years ago, Leo Hayden sold his cattle operation and got into real estate. The business quickly grew and by 2003, Hayden Outdoors, Windsor, CO, was a busy small town real estate brokerage that also employed his sons, Dax and Seth.
Cabela's Trophy Properties, LLC, approached the family that year about participating in its farm, ranch and recreational properties in Kansas, Colorado, New Mexico, Idaho, and Utah. The Hayden's said yes and today their business manages 40 independent brokers and $500 million in listings across the six-state territory.
Hayden Outdoors also offers sales of farms, ranches and recreational property, appraisal service for all property types, crop insurance, habitat enhancement and improvement, pond and lake management auctions and some farm management. Dax, who is also managing broker, says last year when the real estate industry was going through its worst time in history, Hayden Outdoors was booming and the family knew it was time to design a plan for the future.
"We have sincerely worked with buyers to find properties that best fit their needs," he says. "But getting to this point has been hard. It's been a real growing pain and we don't know how often to judge how we've done because we're bigger and busier than ever."
When Kennedy and Coe, LLC, first called on Hayden Outdoors, Dax wasn't exactly sure his family needed the firm's consulting services.
"We've know about Kennedy and Coe and always respected what the firm could do but never thought could afford or would need its services," he says. "But when our business really took off Jim Rein and Sid Fasholtz had been sitting in on meetings with us for a year and had developed a good relationship with us."
So when the Hayden's were ready to bring in an expert for with tax and strategic planning, they knew where to turn. After a full year of asking questions and listening to the company owners, Kennedy and Coe knew exactly what structure would best fit the business' needs.
"Though it is a new business relationship, Kennedy and Coe has been invaluable to us over the last quarter," Dax says. "We talk about business development concepts and structure, how to grow and how to capitalize growth and the firm has helped come up with solutions."
Rein says the Hayden's strategic plan has made quick progress. And, he says it is clear the family company and Kennedy and Coe share several key values.
"The Hayden's have invested a lot of time to help us understand how they perceive value as well as how they provide value to their clients," Rein says. "When you're working from the same set of plans, it's easier to build something together you both want."
In Dec. 2009, the firm met with Hayden Outdoors to finalize goal-setting. The next phase will include budget overview and detailed strategic planning and Dax says his family is looking forward to a long-term relationship with the firm.
"In 2003 we were just three guys in a truck who played a lot of golf and sold a lot of real estate," he says. "We set out to gain alliances with companies that we could drive business towards and also gain business from. The integrity of Kennedy and Coe has always been the best and that's why we are working together."
*Pictured (l-r), Jim Rein, Kennedy and Coe and Dax Hayden, Hayden Outdoors